Playboy Shower Gel
Going at the successful Axe Body Spray and the Old Spice Guy campaigns, Playboy unveils its new shower gel in new commercial. The narration is key to the success of these fantasy spots (whether it’s a broken English, slightly French or Spanish or voice of God type). Basically works on two premises: the idealized version of the Alpha Man or the Zero-To-Hero Every Man. Here, although it’s an old premise “guy meets girl” in an elevator, it’s still quite entertaining for the Males 18-24 demographic.